
Retail Travel Email Marketing Campaigns
Cruise Connections Canada
Summary
Retail travel emails targeted to the cruise market. When I inherited this project, unsubscribes were high, and the list was disengaged. Through a complete content overhaul, strategic tweaks, improved design & better copy, we were able to see a dramatic increase in the amount of leads + revenue generated.
RESULTS
- Decreased unsubscribe rate to 0.13%
(Travel industry avg is 0.24%) - Increase revenue directly from email 18% YOY
(45+ million in revenue in less than a year) - Improved clickthrough rate to avg 5.5% YOY
(Travel industry avg is 2-3%) - Improved open rate to avg 40%
(Travel industry avg is 20%)
Content Types
Automation
Writing
Graphic Design
Sample Email Header Designs