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Retail Travel Email Marketing Campaigns

Cruise Connections Canada
Summary

Retail travel emails targeted to the cruise market. When I inherited this project, unsubscribes were high, and the list was disengaged. Through a complete content overhaul, strategic tweaks, improved design & better copy, we were able to see a dramatic increase in the amount of leads + revenue generated.

RESULTS

  • Decreased unsubscribe rate to 0.13%
    (Travel industry avg is 0.24%)
  • Increase revenue directly from email 18% YOY
    (45+ million in revenue in less than a year)
  • Improved clickthrough rate to avg 5.5% YOY
    (Travel industry avg is 2-3%)
  • Improved open rate to avg 40%
    (Travel industry avg is 20%)
Content Types
Email
Automation
Writing
Graphic Design
The task was to create a clean email that also had as much information jammed into it as possible.
Sometimes the emails were very design heavy. But actually, I really enjoyed creating these.
I also created several transactional emails like this one. By the way, I designed, wrote, and came up with the marketing angel for this and all emails during my time at Cruise Connections.
Sample Email Header Designs
email-banner-azamara-2
email-banner-retail-1
Cruise Connections / Travel
I designed dozens of these banners. It became a sort of meditation after a while.
Cruise Connections / Travel
Travel Email Banner
sanjays-picks
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