Real Estate Lead Magnet Content Campaign
Finding leads in the Nursing Home Brokerage business is like finding needles in haystacks. Although this space has a low search volume, most people searching for opportunities in this niche are either buyers or sellers.
To attract organic traffic & separate the quality leads from tire-kickers, I developed a series of emails and high-value PDF content. The email component of the campaign was created using ActiveCampaign. User behavior was tracked and triggered in real-time when visitors landed on the site and interacted with it.
- Increased page visits by 300% in a single month (to targeted landing pages)
- Improved time on site by 500+%
- Increased leads by 500+% (based on calls scheduled)