Real Estate Lead Magnet Content Campaign
Getting leads in the Nursing Home Brokerage business is akin to finding needles in haystacks. If you can find them though, you’ll be sitting pretty. Although this space has low search volume, most people searching online in this niche are either buyers or sellers.
To attract organic traffic & separate the quality leads from the tire-kickers, I developed a series of emails and high-value PDF content. The campaign was created using ActiveCampaign, and user behavior was tracked and triggered in real-time when visitors landed on the site.
- Increased page visits (to targeted landing pages)
- Improved time on site (to nurture leads)
- Increased leads by 500+% (based on calls scheduled)