Education Blog Content & Strategy
At Kumon Canada, I managed the blog with the goal of increasing brand awareness & conversions. I was behind all the articles, copy & design. Kumon has many blogs internationally, but the Kumon Canada blog continues to outperform them all, even with no content updates since I departed in early 2018.
Through the use of SEO best practices, I also performed a complete audit and rewrite of all pre-existing Kumon blog content and ensured best practices were followed for all newly created content.
- Content increased conversions by over 500%
- Increased organic traffic by over 250%
- Increased blog engagement by 300+%
(Pageviews + time on site, decreased bounce rate)