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Ecommerce Software (SaaS) Blog Content & Strategy

Formidable Forms
Summary

At Loop, I have been able to take a serious deep dive into the world of ecommerce & Shopify. The ecom space is buzzing and there are no shortage of keywords to target. The goal at Loop is to become the “Hubspot of Ecomerce” by targeting keywords across post-purchase, Shopify, and everything ecommerce.

Loop has created an amazing software solution where online stores can fully automate their returns management. To get the word out, I’ve created a content strategy that includes blog articles, case studies, landing pages, marketing copy, sales enablement pieces, and partnership content.

RESULTS

  • Increased unique pageviews by 240% from Q2 to Q3.
  • Wrote four #1 articles (ranking for highest value target keywords).
  • Devised a content strategy aimed at hitting SEO, sales enablement, demo conversion, and partnership goals all at once.
Content Types
Writing
SEO
Keyword Research
Graphic Design
In a few months, I was able to score four #1 ranking articles, along with two more at #2 rank. Those four #1 articles get more traffic than the previous two years-worth of articles combined.
The orange line is what a week of blog traffic looked like in May 2021, before I started at Loop. The blue is how things looked during a week in October 2021 after a few months of my SEO content.
Sample SEO results
number-1-1
number-1-2
number-1-3
number-2-1
number-2-2
Sample Blog Articles
1-dissonance
1-post-purchase
experience
bfcm
1-apps
1-reduce
1-returnly
1-investment
1-chubbies
1-examples